:root{
  --cream:#FAF9F5;
  --cream-deep:#F3F0E8;
  --cream-deeper:#E7DFCB;
  --ink:#272622;
  --ink-soft:#5B5952;
  --coral:#C1552F;
  --coral-deep:#96401F;
  --coral-tint:#E7A98B;
  --line:#E3DFD3;
}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{
  font-family:'Inter', sans-serif;
  background:var(--cream);
  color:var(--ink);
  -webkit-font-smoothing:antialiased;
}
.wrap{max-width:1140px; margin:0 auto; padding:0 48px;}
a{color:inherit; text-decoration:none;}
img{max-width:100%; display:block;}

/* NAV */
.nav{display:flex; align-items:center; justify-content:space-between; padding:32px 0; border-bottom:1px solid transparent;}
.nav-mark{font-family:'Libre Caslon Text', serif; font-size:18px; letter-spacing:0.02em;}
.nav-links{display:flex; gap:30px; font-size:12.5px; letter-spacing:0.06em; text-transform:uppercase; color:var(--ink-soft);}
.nav-links a:hover{color:var(--coral);}
.nav-links a.active{color:var(--coral-deep);}
.nav-cta{font-size:13px; letter-spacing:0.04em; border:1px solid var(--ink); padding:9px 18px; border-radius:2px;}
.nav-cta:hover{background:var(--ink); color:var(--cream);}

/* HERO (homepage) */
.hero{padding:64px 0 0;}
.eyebrow{display:flex; align-items:center; gap:14px; font-size:12px; letter-spacing:0.18em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:28px;}
.eyebrow .dash{width:32px; height:1px; background:var(--coral); flex-shrink:0;}
h1.display{font-family:'Libre Caslon Text', serif; font-weight:400; font-size:80px; line-height:1.02; letter-spacing:-0.01em; margin-bottom:26px;}
.tagline{font-family:'Libre Caslon Text', serif; font-style:italic; font-size:26px; color:var(--coral-deep); margin-bottom:22px;}
.subtext{font-size:17px; color:var(--ink-soft); max-width:480px; margin-bottom:26px; line-height:1.55;}
.roles{font-size:13px; font-weight:500; letter-spacing:0.03em; color:var(--ink); margin-bottom:40px;}
.roles span{color:var(--coral); margin:0 10px;}
.hero-ctas{display:flex; flex-wrap:wrap; gap:16px; margin-bottom:70px;}
.btn-primary{background:var(--ink); color:var(--cream); font-size:13px; letter-spacing:0.04em; padding:14px 26px; border-radius:2px; display:inline-block;}
.btn-primary:hover{background:var(--coral-deep);}
.btn-secondary{border:1px solid var(--ink); font-size:13px; letter-spacing:0.04em; padding:13px 26px; border-radius:2px; display:inline-block;}
.btn-secondary:hover{border-color:var(--coral); color:var(--coral-deep);}

.hero-strip{display:grid; grid-template-columns:1fr 1fr 1fr; gap:2px; height:340px; overflow:hidden;}
.hero-strip .cell{position:relative; overflow:hidden; background:var(--cream-deep);}
.hero-strip img{width:100%; height:100%; object-fit:cover; display:block;}

/* PAGE HERO (interior pages) */
.page-hero{padding:72px 0 56px; border-bottom:1px solid var(--line);}
h1.display-md{font-family:'Libre Caslon Text', serif; font-weight:400; font-size:52px; line-height:1.08; margin-bottom:20px; max-width:760px;}
.page-hero .subtext{max-width:620px; font-size:17px;}

/* SECTION SHARED */
section{padding:100px 0;}
section.tight{padding:72px 0;}
.section-label{font-size:12px; letter-spacing:0.18em; text-transform:uppercase; color:var(--coral-deep); margin-bottom:18px;}
h2.display{font-family:'Libre Caslon Text', serif; font-weight:400; font-size:44px;}
h2.display-sm{font-family:'Libre Caslon Text', serif; font-weight:400; font-size:32px; margin-bottom:16px;}
p.body-lg{font-size:18px; line-height:1.7; color:var(--ink-soft); max-width:720px;}
p.body{font-size:15.5px; line-height:1.75; color:var(--ink-soft); margin-bottom:18px;}

/* PHILOSOPHY / two-col prose */
.philosophy{border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
.phil-grid{display:grid; grid-template-columns:1fr 1.4fr; gap:60px; align-items:start;}
.phil-quote{font-family:'Libre Caslon Text', serif; font-size:34px; line-height:1.25; color:var(--ink);}
.phil-body p{font-size:16px; line-height:1.7; color:var(--ink-soft); margin-bottom:20px;}
.phil-link{display:inline-block; margin-top:8px; font-size:13px; letter-spacing:0.04em; border-bottom:1px solid var(--coral); color:var(--coral-deep); padding-bottom:3px;}

.two-col{display:grid; grid-template-columns:1fr 1fr; gap:48px;}
.two-col p{font-size:15.5px; line-height:1.75; color:var(--ink-soft); margin-bottom:16px;}
.pullquote{font-family:'Libre Caslon Text', serif; font-style:italic; font-size:24px; line-height:1.4; color:var(--ink); border-left:2px solid var(--coral); padding-left:28px; margin:56px 0;}
.pullquote.center{border-left:none; padding-left:0; text-align:center; max-width:780px; margin:64px auto; font-size:28px;}

/* PROCESS STEPS */
.flow-bar{display:flex; flex-wrap:wrap; gap:10px; align-items:center; font-size:12px; letter-spacing:0.06em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:56px; padding:20px 0; border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
.flow-bar .step{color:var(--ink); font-weight:500;}
.flow-bar .arrow{color:var(--coral);}
.process-grid{display:grid; grid-template-columns:1fr 1fr; gap:40px 56px;}
.process-step{border-top:1px solid var(--line); padding-top:20px;}
.process-num{font-family:'Libre Caslon Text', serif; font-size:15px; color:var(--coral); margin-bottom:10px;}
.process-title{font-family:'Libre Caslon Text', serif; font-size:22px; margin-bottom:10px;}
.process-desc{font-size:15px; line-height:1.7; color:var(--ink-soft);}

/* WORK / CASE LIST */
.build-head{display:flex; justify-content:space-between; align-items:flex-end; margin-bottom:56px; gap:24px; flex-wrap:wrap;}
.build-sub{font-size:15px; color:var(--ink-soft); max-width:340px;}
.case-list{border-top:1px solid var(--line);}
.case-row{display:grid; grid-template-columns:60px 1fr 260px 24px; align-items:center; gap:24px; padding:30px 0; border-bottom:1px solid var(--line); transition:opacity .2s;}
.case-num{font-family:'Libre Caslon Text', serif; font-size:15px; color:var(--coral);}
.case-name{font-family:'Libre Caslon Text', serif; font-size:24px;}
.case-focus{font-size:13px; color:var(--ink-soft); letter-spacing:0.01em;}
.case-arrow{font-size:18px; color:var(--ink-soft); text-align:right;}
.case-row:hover .case-name{color:var(--coral-deep);}

/* CASE STUDY PAGE */
.case-hero{padding:64px 0 40px; border-bottom:1px solid var(--line);}
.case-eyebrow{font-size:12px; letter-spacing:0.14em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:20px; display:flex; gap:10px; align-items:center;}
.case-title{font-family:'Libre Caslon Text', serif; font-size:56px; line-height:1.05; margin-bottom:14px;}
.case-dek{font-family:'Libre Caslon Text', serif; font-style:italic; font-size:22px; color:var(--coral-deep); margin-bottom:28px;}
.meta-bar{display:flex; gap:48px; flex-wrap:wrap; font-size:13.5px; color:var(--ink-soft); padding-top:24px; border-top:1px solid var(--line);}
.meta-bar strong{color:var(--ink); font-weight:500; display:block; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; margin-bottom:6px; color:var(--coral-deep);}

.challenge-block{background:var(--cream-deep); border-radius:4px; padding:36px 40px; margin:32px 0;}
.challenge-block p{font-family:'Libre Caslon Text', serif; font-size:22px; line-height:1.4; font-style:italic;}

.build-cards{display:grid; grid-template-columns:1fr 1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin:40px 0;}
.build-card{background:var(--cream); padding:28px 26px;}
.build-card h4{font-size:14.5px; font-weight:600; margin-bottom:8px;}
.build-card p{font-size:13.5px; color:var(--ink-soft); line-height:1.6;}

.flow-strip{display:grid; grid-template-columns:repeat(5,1fr); gap:2px; margin:44px 0;}
.flow-cell{background:var(--cream-deep); padding:18px 14px; text-align:center; position:relative;}
.flow-cell .label{font-size:11px; letter-spacing:0.06em; text-transform:uppercase; color:var(--coral-deep); font-weight:600; margin-bottom:6px;}
.flow-cell .desc{font-size:12px; color:var(--ink-soft); line-height:1.5;}

.role-impact-grid{display:grid; grid-template-columns:1.3fr 1fr; gap:48px; margin-top:56px; padding-top:56px; border-top:1px solid var(--line);}
.taught-box{background:var(--ink); color:var(--cream); padding:32px 30px; border-radius:4px;}
.taught-box .section-label{color:var(--coral-tint); margin-bottom:14px;}
.taught-box h4{font-family:'Libre Caslon Text', serif; font-size:22px; margin-bottom:14px; line-height:1.3;}
.taught-box p{font-size:14px; color:#C9C6BC; line-height:1.7;}

.case-nav{display:flex; justify-content:space-between; padding:40px 0; border-top:1px solid var(--line); margin-top:40px; font-size:13px;}
.case-nav a{color:var(--ink-soft);}
.case-nav a:hover{color:var(--coral-deep);}
.case-nav .lbl{display:block; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:6px;}
.case-nav .name{font-family:'Libre Caslon Text', serif; font-size:18px; color:var(--ink);}

/* HOW I LEAD */
.lead-strip{background:var(--ink); color:var(--cream);}
.lead-strip .section-label{color:var(--coral-tint);}
.lead-grid{display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:center;}
.lead-quote{font-family:'Libre Caslon Text', serif; font-style:italic; font-size:30px; line-height:1.3;}
.lead-body p{font-size:15px; line-height:1.7; color:#C9C6BC;}

.principle-grid{display:grid; grid-template-columns:1fr 1fr; gap:36px 56px;}
.principle{border-top:1px solid var(--line); padding-top:20px;}
.principle-num{font-family:'Libre Caslon Text', serif; font-size:15px; color:var(--coral); margin-bottom:8px;}
.principle h3{font-size:16px; font-weight:600; margin-bottom:10px;}
.principle p{font-size:14.5px; color:var(--ink-soft); line-height:1.7;}

.cycle-bar{display:flex; flex-wrap:wrap; align-items:center; gap:10px; font-size:12px; letter-spacing:0.05em; text-transform:uppercase; color:var(--ink-soft); margin:36px 0;}
.cycle-bar .step{color:var(--ink); font-weight:500;}
.cycle-bar .arrow{color:var(--coral);}

/* THINKING PAGE */
.think-article{border-top:1px solid var(--line); padding:64px 0;}
.think-article:first-of-type{border-top:none;}
.tag-pills{display:flex; flex-wrap:wrap; gap:10px; margin:28px 0;}
.tag-pill{font-size:12.5px; letter-spacing:0.02em; color:var(--coral-deep); background:var(--cream-deep); padding:8px 16px; border-radius:20px;}

/* CLOSING / CONTACT */
.closing{text-align:center;}
.closing h2.display{font-size:38px; max-width:720px; margin:0 auto 30px;}
.closing p{font-size:16px; color:var(--ink-soft); max-width:560px; margin:0 auto 40px; line-height:1.6;}
.contact-row{display:flex; justify-content:center; gap:32px; font-size:14px; letter-spacing:0.02em; margin-bottom:16px; flex-wrap:wrap;}
.contact-row a:hover{color:var(--coral);}
.footer-note{font-size:12px; color:var(--ink-soft); letter-spacing:0.04em;}

/* FOOTER */
.site-footer{border-top:1px solid var(--line); padding:56px 0 48px;}
.footer-grid{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:20px;}
.footer-grid .contact-row{margin-bottom:0;}

@media (max-width:900px){
  .wrap{padding:0 24px;}
  h1.display{font-size:48px;}
  .phil-grid, .lead-grid, .two-col, .role-impact-grid{grid-template-columns:1fr; gap:30px;}
  .case-row{grid-template-columns:36px 1fr 24px; }
  .case-focus{display:none;}
  .build-head{flex-direction:column; align-items:flex-start; gap:16px;}
  .build-cards{grid-template-columns:1fr;}
  .flow-strip{grid-template-columns:1fr 1fr;}
  .process-grid, .principle-grid{grid-template-columns:1fr;}
  .nav-links{display:none;}
  .case-title{font-size:38px;}
  .footer-grid{flex-direction:column; text-align:center;}
}

/* PRESS + MEDIA */
.featured-bar{border-top:1px solid var(--line); border-bottom:1px solid var(--line); padding:22px 0;}
.featured-bar .wrap{display:flex; align-items:baseline; justify-content:space-between; gap:24px; flex-wrap:wrap;}
.featured-label{font-size:11px; letter-spacing:0.18em; text-transform:uppercase; color:var(--ink-soft); white-space:nowrap;}
.featured-outlets{font-family:'Libre Caslon Text', serif; font-size:15px; color:var(--ink); flex:1;}
.featured-outlets span{color:var(--coral); margin:0 8px;}
.featured-bar .phil-link{white-space:nowrap;}

.press-featured-line{text-align:center; padding:34px 0 8px;}
.press-featured-line .featured-label{display:block; margin-bottom:14px;}
.press-featured-line .featured-outlets{font-size:18px;}

.press-grid{display:grid; grid-template-columns:1fr 1fr; gap:40px 40px; margin-top:56px;}
.press-card{border:1px solid var(--line); background:var(--cream); display:flex; flex-direction:column;}
.press-card-visual{height:150px; background:var(--cream-deep); display:flex; align-items:center; justify-content:center; border-bottom:1px solid var(--line); overflow:hidden;}
.press-card-visual img{width:100%; height:100%; object-fit:cover;}
.press-wordmark{font-family:'Libre Caslon Text', serif; font-size:26px; letter-spacing:0.06em; color:var(--ink); text-transform:uppercase; text-align:center; padding:0 24px;}
.press-card-body{padding:26px 28px 28px; display:flex; flex-direction:column; flex:1;}
.press-outlet{font-size:11px; letter-spacing:0.16em; text-transform:uppercase; color:var(--coral-deep); margin-bottom:10px;}
.press-headline{font-family:'Libre Caslon Text', serif; font-size:21px; line-height:1.25; margin-bottom:6px;}
.press-type{font-size:12px; letter-spacing:0.04em; color:var(--ink-soft); font-style:italic; margin-bottom:14px;}
.press-desc{font-size:14.5px; line-height:1.65; color:var(--ink-soft); margin-bottom:18px; flex:1;}
.press-card .phil-link{align-self:flex-start; margin-top:0;}

@media (max-width:900px){
  .press-grid{grid-template-columns:1fr;}
  .featured-bar .wrap{flex-direction:column; align-items:flex-start; gap:10px;}
}

/* PRESS PHOTO TILE */
.press-card.photo-tile{position:relative; overflow:hidden; min-height:320px;}
.press-card.photo-tile img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
.press-photo-caption{position:absolute; left:0; right:0; bottom:0; background:rgba(39,38,34,0.82); color:var(--cream); font-size:12.5px; letter-spacing:0.03em; padding:12px 18px; line-height:1.5;}

/* EXPERIENCES + ACTIVATIONS */
.exp-entry{display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center; padding:72px 0; border-top:1px solid var(--line);}
.exp-entry:first-of-type{border-top:none; padding-top:40px;}
.exp-entry.flip .exp-photo{order:2;}
.exp-photo{overflow:hidden; background:var(--cream-deep);}
.exp-photo img{width:100%; height:100%; max-height:460px; object-fit:cover; display:block;}
.exp-client{font-size:12px; letter-spacing:0.18em; text-transform:uppercase; color:var(--coral-deep); margin-bottom:10px;}
.exp-title{font-family:'Libre Caslon Text', serif; font-size:30px; line-height:1.15; margin-bottom:8px;}
.exp-sub{font-size:13px; letter-spacing:0.03em; color:var(--ink-soft); font-style:italic; margin-bottom:22px;}
.exp-label{font-size:11px; letter-spacing:0.16em; text-transform:uppercase; color:var(--ink); font-weight:600; margin:18px 0 6px;}
.exp-body{font-size:14.5px; line-height:1.7; color:var(--ink-soft);}
.exp-role{font-size:13px; color:var(--ink); line-height:1.7;}
.exp-role span{color:var(--coral); margin:0 6px;}
.exp-format{margin-top:18px; padding-top:14px; border-top:1px solid var(--line); font-size:12.5px; color:var(--ink-soft); letter-spacing:0.02em;}
.exp-format strong{color:var(--coral-deep); font-weight:600; letter-spacing:0.1em; text-transform:uppercase; font-size:11px; margin-right:10px;}
@media (max-width:900px){
  .exp-entry{grid-template-columns:1fr; gap:28px; padding:48px 0;}
  .exp-entry.flip .exp-photo{order:0;}
}