Netflix
Holiday House
Multi-Day Interactive Holiday Experience
The Brief
Create an inviting, hands-on experience where guests could engage creatively with Netflix films and entertainment properties through themed making and craft activities.
The Experience
Designed and produced a multi-day series of interactive project stations inspired by featured movies and seasonal content. Managed the experience end to end — from activity development, materials and budgeting to onsite production, guest flow, facilitation, and front-facing instruction — creating approachable experiences for a wide range of participants.
My Role
Creative Direction • Experience Design • Production • Budget Management • Activity Development • Onsite Facilitation
FormatMulti-Day Activation • Themed Making Stations • Public Audience
Netflix
Poguelandia: Outer Banks Premiere Experience
Huntington Beach, California
The Brief
Develop multiple interactive activations for a multi-day Outer Banks premiere experience that connected guests with the world and aesthetic of the series.
The Experience
Created and operated multiple hands-on crafting stations within a larger branded event environment. Led activity design, materials planning, production logistics, staffing, setup, and live facilitation while helping ensure each activation felt cohesive with the overall guest experience.
My Role
Experience Design • Creative Production • Activation Development • Operations • Team Leadership • Guest Engagement
FormatMulti-Day Premiere Event • Multiple Making Stations • High-Volume Guest Engagement
Netflix
Leo Premiere Family Activation
The Bruin Theatre • Los Angeles
The Brief
Create a family-friendly hands-on activation tied to the premiere of Netflix’s animated feature Leo, giving children and families an engaging creative experience alongside the film event.
The Experience
Designed and facilitated an accessible, playful making experience for premiere guests, translating themes from the film into an activity that could work within a high-energy event environment. The activation balanced creative engagement with efficient setup, materials management, guest flow, and live facilitation.
My Role
Creative Direction • Experience Design • Family Engagement • Production • Facilitation
FormatPremiere Event • Drop-In Experience • Family + Public Audience
Target
Twin Cities Pride
Large-Scale Community Activation • Minneapolis
The Brief
Create a high-volume, hands-on activation for Target at Twin Cities Pride that could welcome thousands of visitors while still feeling personal, engaging, and easy to participate in.
The Experience
Designed and produced thousands of individual activity kits in advance, then traveled to Minneapolis to staff and operate the activation throughout the full Pride weekend. Our team managed onsite setup, materials, guest flow, and face-to-face instruction, guiding more than 2,000 visitors through the hands-on experience over the course of the event.
My Role
Creative Direction • Experience Design • Large-Scale Production • Kit Assembly • Logistics • Team Leadership • Onsite Facilitation
ScaleThousands of Kits • 2,000+ Participants • Full-Weekend Activation • Out-of-State Production + Delivery
Designed for scale without losing the human experience.
Spectrum SportsNet
Custom Sneaker Design Experience
Creative Team-Building Activation • Los Angeles
The Brief
Create an engaging hands-on experience for Spectrum SportsNet advertising teams supporting the Dodgers and Lakers, using sneaker culture and customization as a creative way to bring colleagues together.
The Experience
Designed and facilitated an interactive sneaker-making activation where participants personalized their own sneakers using curated materials, design tools, and creative prompts. We developed the experience from concept through execution, including activity design, materials sourcing, setup, onsite production, and face-to-face instruction that made the workshop approachable for participants at every creative skill level.
My Role
Creative Direction • Experience Design • Workshop Development • Materials Curation • Production • Team Facilitation
FormatCorporate Team Experience • Hands-On Sneaker Customization • Live Facilitated Workshop
New Balance
Grey Days
Brand Campaign Activation
The Brief
Create a tactile, hands-on making experience for New Balance’s Grey Days campaign that translated the brand’s signature grey palette into something guests could build and take home.
The Experience
Designed and facilitated a custom succulent-planting experience built around branded concrete planters, pairing natural materials with the campaign’s minimalist aesthetic. Managed materials production, setup, and live facilitation, guiding guests through a hands-on experience that fit seamlessly within the branded environment.
My Role
Creative Direction • Experience Design • Materials Production • Onsite Facilitation • Guest Engagement
FormatBrand Campaign Event • Hands-On Making Experience • Branded Take-Home Craft
Using creativity as a shared language for connection, play, and team building.